Affordable Art Fair

In 2026, Juliet Rees Davies joins Affordable Art Fair Stockholm as the fair's official Art Advisor, offering independent and personal guidance to both new and experienced collectors through the fair's Ask the Art Advisor service.

The appointment builds on a long-standing relationship with Affordable Art Fair, developed over many years through exhibiting, curated projects, pop-ups, podcasts and collaborations in Sweden and the UK.

As Founder of Nordic Art Agency, Juliet has exhibited international contemporary artists at Affordable Art Fair, introducing both established and emerging talent to new audiences and collectors. Her involvement has extended beyond the traditional gallery stand to specially curated projects and conversations exploring art, interiors and collecting.

Through the Nordic Art Agency Podcast, founded in 2020, Juliet has also collaborated with Affordable Art Fair directors, galleries and artists, creating accessible conversations around collecting, affordability and the evolving international art market.

Ask the Art Advisor

At Affordable Art Fair Stockholm 2026, Juliet brings this experience directly to visitors.

Working independently across the fair's participating galleries, Ask the Art Advisor provides an approachable way to explore the fair with professional guidance—whether discovering a first artwork, developing an existing collection or considering how a particular piece might work within a home or interior.

The advisory can include guidance around artists, selection, scale, placement, framing, lighting and building a collection, while encouraging collectors to develop confidence in their own response to art.

International Art Fairs

Art fairs have been an important part of Juliet's career for many years.

Her experience as both exhibitor and art advisor has created strong relationships with international art fairs, galleries, artists and collectors, providing first-hand knowledge of the global contemporary art market.

Today, through Rees Davies Art Advisory, art fairs continue to play an important role—providing clients with access to international galleries and artists, identifying new work and offering independent guidance in an environment where the breadth of choice can otherwise feel overwhelming.

Art fairs should be about discovery. The role of the advisor is to provide knowledge, context and confidence while allowing the collector's own instinct and connection with an artwork to lead the way.